When you’re picking products to market as an affiliate, you’ll come across both high and low ticket options. So, when comparing high ticket vs low ticket, which is better?
For starters, we should quickly establish what a “high ticket” product is, and what a “low ticket” product is.
A “high ticket” product is often considered a product/service that has a single-sale commission higher than $1000. Of course, that means “low ticket” is under $1000/sale.
That’s just a “general rule”, however. High-ticket affiliate marketing can be quite niche-dependant as not all niches have the same options.
But that still doesn’t answer the question, “which one is better?”.
High Ticket vs Low Ticket Affiliate Marketing
To answer that question (or at least part of it) you have to look within your niche. Not all niches are alike and only some have access to viable high ticket products/services.
When it comes to affiliate marketing, most of the high-ticket offers come in the form of information and courses. But, those aren’t the only avenues available as some high-end electronics can pay out good commissions as well.
However, as I mentioned previously, these aren’t options that are available to every niche. Some niches may be restricted entirely to lower ticket items – which isn’t necessarily a bad thing.
What if high ticket items aren’t an option in your niche? That can end up being a problem for certain niches where a lot of traffic isn’t possible. In this case, you really have 2 choices. Either you can realign your content strategy with higher ticket products, or you can hope you get enough traffic to generate a decent revenue.
Conclusion
When it comes down to it, high ticket affiliate marketing will always be better than low ticket affiliate marketing – but always harder to close on. Accurately comparing the two can be a difficult task as it’s very niche dependent.
If you want to make any kind of good money online, you have to be focused on selling high ticket products… Or you better be a master of getting traffic. You don’t have to be earning $1000 per sale, but you should absolutely be focused on obtaining the highest per-sale commission possible in your niche.
Constant growth and focused scaling are keys here. Without putting the work in, your brand will always have a hard time gaining your reader’s trust and ultimately making that sale. With that in mind, the sale should never be your primary focus. Always focus on adding value first.
The difference between high-ticket and low-ticket, is the difference between a super affiliate, and an average affiliate. Which one do you want to be?
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